As part of Scotland Loves Local Week, we’re shining a light on some of the fantastic businesses that make Lerwick town centre such a special place. Today, we’re stepping into Outdoor Trek – a shop built on community spirit, adventure, and a love for Shetland’s great outdoors.
For Fraser at Outdoor Trek, one of the best parts of running a business in Lerwick is the sense of connection. From friendly chats with regulars to welcoming visitors and pointing them to other local spots, he enjoys being part of a town where businesses support one another.
Outdoor Trek began with a simple idea: there wasn’t a children’s outdoor clothing shop on the street. From those early days, it’s grown into a go-to destination for outdoor clothing and gear for all ages – helping locals and visitors alike get kitted out for adventures, whatever the weather.
There’s also a real pride in being part of Lerwick town centre. As Fraser put it, “Tourists always comment on how nice the town looks – and we couldn’t agree more.”
Community support runs through everything they do. Outdoor Trek offers a wide range of outdoor goods at competitive prices, often price matching online (and sometimes even beating it). They’re also quick to lend a hand with raffle prizes for local charities and sports clubs. It’s that combination of quality, affordability, and generosity that makes them such a valued part of the community.
And if there’s one thing they’d love everyone to know, it’s this: don’t assume online is cheaper. Pop in, ask about what you need, and you might be pleasantly surprised.
So, next time you’re in Lerwick, take a wander into Outdoor Trek. Whether you’re after practical outdoor gear, friendly advice, or just a quick chat, you’ll find it right here in the heart of the town centre.
You can get in touch with Fraser at Outdoor Trek here: