What Do We Do
When people think of Living Lerwick, they often think of the colourful summer flowers, Christmas lights or the events that bring people into town. While these are a big part of what we do, there's a lot of of work happening behind the scenes to support our members and help Lerwick town centre thrive.
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Scotland Loves Local-Blyde Welcome
Town Centre Champion shares what she loves about being part of the local community and why you should visit her coffee shop.
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Scotland Loves Local-LHD Marine Supplies
At the LHD Shop, there is truly something for everyone. A long-established part of Lerwick’s retail offering, the shop stocks everything from clothing and outdoor goods to marine supplies, souvenirs and gifts. Catering to both locals and visitors alike, LHD is known for its friendly service, experienced staff and huge range of products all under one roof. It is the kind of place where customers often pop in for one thing and leave with a few more unexpected finds!
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Scotland Loves Local-Loose Ends
Located in the centre of Lerwick’s Commercial Street, Loose Ends is a much-loved independent craft and haberdashery shop at the heart of Shetland’s creative community.
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Scotland Loves Local-No 88 Kitchen & Bar
At No88 Kitchen & Bar, local produce is at the heart of everything they do. Trading since August 2020, No88 has built a reputation for celebrating the very best of Shetland’s land and sea, with a menu showcasing fresh seafood, shellfish, lamb, beef, vegetables and herbs sourced as locally as possible.
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Scotland Loves Local-Smith & Robertson
Find out more about one of Lerwick longest standing businesses.
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Scotland Loves Local-R.A.M Knitwear
Find out more about R.A.M Knitwear, why they love what they do, what's their favourite product and why they are unique in Lerwick Town Centre.
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Scotland Loves Local Week-Avril Thomson Smith Art
At Avril Thomson Smith, art and creativity meet thoughtful gifting, with a wide range of products inspired by Shetland’s beautiful landscapes.
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Scotland Loves Local-Camera Centre
At Camera Centre, we’re passionate about helping people capture, print and preserve their memories. Based in the heart of Lerwick on Commercial Street, we offer a wide range of services including photo printing, personalised gifts, picture frames, binoculars and expert advice.
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Scotland Loves Local-Peerie Shop & Cafe
Scotland Loves Local Week – Peerie Shop & Cafe
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Scotland Loves Local-Peerie Isles
Peerie Isles offers visitors and the local community a welcoming space to discover and purchase locally produced crafts.
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Scotland Loves Local Week-Eldamato
Eldamato is a speciality wool, knitwear and gift shop based in Lerwick
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Scotland Loves Local Week-Reset Wellbeing Therapies
Reset Wellbeing Therapies is a calm, welcoming sanctuary in the heart of Lerwick, offering holistic massage and healing therapies designed to help people step away from the busyness of everyday life.
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Celebrating Scotland Loves Local Week - A Little Taste of Pete's Café
A popular cafe in Lerwick tells us more about that they love about their business and why you should pay them a visit. Read on to find out more.....
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Meet Jennie from Reset Well-being Therapies
For Jennie, caring for others has never just been a job, it’s been a lifelong calling.
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Behind the Stitches: R.A.M Knitwear and Up Helly Aa
We went along to see Roisin at R.A.M Knitwear to find out more about their involvement in Up Helly Aa.
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Lighthouse Counselling Shetland – A Safe Space in the Heart of Lerwick
For many people, the idea of counselling begins with one simple need: to be heard. For the founder of Lighthouse Counselling Shetland, that belief and a genuine love of connecting with people, was the spark that led to the business being created.
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Scotland Loves Local: Jamieson's of Shetland
Our final Scotland Loves Local Spotlight is on Jamieson’s of Shetland, a family business with deep roots in the isles. Known for their beautiful, 100% Shetland wool products, Jamieson’s have been a cornerstone of Lerwick’s town centre for years—providing high-quality knitwear and yarn that’s grown, processed, and fully manufactured right here in Shetland.
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Scotland Loves Local Spotlight: LHD Custom Clothing
This week’s Scotland Loves Local Spotlight is on LHD, a well-established embroidery and printing service based in Lerwick town centre. From personalised workwear to merchandise for local events, LHD brings a personal touch to every project they take on.
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Scotland Loves Local Spotlight: Babs Club Studio
Today's Scotland Loves Local Spotlight is on Babs, who runs a well-loved beauty business in Lerwick. Offering everything from make-up artistry to beauty treatments and workshops, Babs brings a friendly, person-centred approach that makes her a real part of the town centre community.
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Scotland Loves Local Spotlight: R.A.M Knitwear
This week in our Scotland Loves Local series, we’re featuring R.A.M, a unique mother-and-daughter knitwear business in the heart of Lerwick town centre. Roisin designs and makes every piece in the Bressay studio, while Rosie welcomes customers into the shop on Commercial Street.
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Scotland Loves Local Spotlight: Avril Thomson Smith Art
As part of Scotland Loves Local Week, we’re shining a light on Lerwick’s creative and independent businesses. Today, we’re visiting Avril Thomson Smith Art, a beautiful gallery that captures Shetland’s spirit through every brushstroke and handmade piece.
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Scotland Loves Local Spotlight: Lynn’s Cake Fridge & Gift Shop
As part of Scotland Loves Local Week, we’re celebrating the independent businesses that make Lerwick town centre such a unique and welcoming place. Today, we’re stopping by The Cake Fridge – a sweet place to visit.
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Scotland Loves Local Spotlight: Loose Ends
As part of Scotland Loves Local Week, we’re celebrating the independent businesses that make Lerwick town centre such a unique and welcoming place. Today, we’re stopping by Loose Ends – a haven for crafters, makers, and anyone who loves to get creative.
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Scotland Loves Local: Shetland Bookshop
As part of Scotland Loves Local Week, we’re celebrating the businesses that bring life, colour, and character to Lerwick town centre. Today, we’re turning the page with Shetland Bookshop – a place where stories and community go hand in hand.
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Scotland Loves Local Spotlight: Begg Shoes
As part of Scotland Loves Local Week, we’re shining a light on the businesses that bring something truly special to Lerwick town centre. Today, we’re stepping into Begg Shoes – the only shoe shop in Lerwick and a family favourite for generations.
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Scotland Loves Local Spotlight: Robertson & Son
For Scotland Loves Local Week, we’re celebrating the businesses that keep Lerwick town centre thriving. Today, we’re focusing on Robertson & Son – a long-standing Shetland business with deep roots in transport!
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Scotland Loves Local Spotlight: Outdoor Trek
As part of Scotland Loves Local Week, we’re shining a light on some of the fantastic businesses that make Lerwick town centre such a special place. Today, we’re stepping into Outdoor Trek – a shop built on community spirit, adventure, and a love for Shetland’s great outdoors.
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Scotland Loves Local Spotlight: Blyde Welcome
As part of Scotland Loves Local Week, we’re highlighting the businesses that make Lerwick town centre a place full of warmth, community spirit and unique character. Today, we’re stopping by Blyde Welcome – a cosy coffee shop that lives up to its name.
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Living Lerwick Doggy Day Out
Our Dog Day Success!
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Summer in Lerwick
A Town Centre to be proud of
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A Fresh New Look for a Lerwick Favourite
Lerwick’s town centre has no shortage of character, but one much-loved local business has recently turned heads with a stylish new look—both inside and out. After years of planning (and a certain global event getting in the way), this iconic public house has had a well-earned facelift, and we caught up with the owners to hear all about it.
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Lerwick Christmas Parade 2024
This year’s Christmas Parade was amazing! We want to take a moment to reflect on the day and extend our thanks to everyone who made it possible.
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The Zetland Bakery: Bringing Freshly Baked Treats to Lerwick Town Centre
Lerwick's town centre has a new business: The Zetland Bakery, opened by local baker Logan just a few months ago.
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Radiance Shetland: A New Beauty Hub in Lerwick
Just one month ago, Radiance Shetland opened its doors at 67 Commercial Street, marking the beginning of an exciting new chapter for owner Cassie.
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Lerwick Walks
Walking is a fantastic way to stay active and healthy, while also exploring our beautiful town centre, historic lanes, and nearby coastline. Our leaflet features five curated walks that offer a variety of routes for you to enjoy.
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World Baking Day
We have some amazing bakers on our street that produce some yummy delights for us everyday! Friday 17th May is World Baking Day and we thought we would share a few of the businesses delicious bakes,
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Thule Bar: A Timeless Gem on Lerwick's Waterfront
Thule Bar – keeping customers refreshed since 1895(ish).
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Weaving a new chapter at Loose Ends
We recently had the pleasure of meeting Dee, the new owner of Loose Ends.
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Handmade magic at Eldamato
Discovering Eldamato's hand-dyed, hand-spun yarn and felting supplies in Lerwick
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Exploring Career Opportunities
On Tuesday, February 20th, we had the pleasure of attending the Developing Young Workforce careers event held at the Clickimin Leisure Complex.
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Discover Beauty109
In the centre of Lerwick at the Market Cross you’ll find a sanctuary for those passionate about beauty – Beauty at 109, a serene oasis for beauty aficionados. This gem, founded by Kirsty Semple, encapsulates a journey of unwavering determination, a dream nurtured from a young age, and a dedication to providing top-notch beauty services.
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From Baker's Dream to Cafe Supreme: Amy & Chris's Shetland Tale
In the midst of Shetland's bustling year—teeming with tourists and the grandeur of the Tall Ships event—Amy and Chris embarked on an exhilarating new chapter. April 2023 marked the moment they took the reins of the Peerie Shop Cafe, a new adventure amidst a whirlwind of excitement and opportunity.
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Introducing Blyde Welcome
We went along to visit Celia and her team at Blyde Welcome last week to find out more about this newest business on Da Street.
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The Power of Shopping Locally
In an era of globalised markets and online shopping, it's easy to overlook the significance of shopping locally. However, supporting local businesses is not just a matter of convenience or personal preference; it plays a vital role in fostering a thriving local economy.
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Aurora: Your one stop shop for kilt hire
We recently visited Aurora on Commercial Street to learn more about their business and kilt hire service.
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Unleashing Creativity in Shetland: A Visit to R.A.M Knitwear
Welcome to the cosy and colourful world of R.A.M Knitwear! Read on to find out more.
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Introducing Ana: The Entrepreneur Bringing Affordable Scents to Shetland
Have you been into Shetland's only perfume boutique yet? Read on to find out more about Refan Perfume Boutique.
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Laurel Art & Design
Find out more about Laurel Art & Design
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Babs Clubb Studio
We went along to speak with Babs about her business which is a welcome new addition to Lerwick town centre
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Maunsie Da Market
Find out the background to the famous Market Cross monument
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Outdoor Trek
Take a look around Outdoor Trek and learn more about why Fraser loves running his own business and why you should shop local.
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Westside Pine
Westside pine is certainly the “Aladdin’s cave” of Shetland. You could spend quite some time looking at all the gorgeous gift and furniture they have in stock. Find out more about Westside Pine.
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The Shetland Times Bookshop
We went along to see Karen, the manager at The Shetland Times Bookshop for a chat about the business.
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Puffin Republic
Find out more about one of Commercial Streets newest shops.
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LHD Custom Clothing
We popped along to LHD Custom Clothing to catch up with Roy Mullay and ask him a few questions about the LHD Custom Clothing business. We left with a little chill up our spines.....Read on to find out more!
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Loose Ends
Find out more about Marjory's journey from knitter to business owner.
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Coffee Culture
From Bombay to Lerwick!
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The Wine Shop
The Wine Shop, your local one stop shop for all things alcoholic and non-alcoholic.
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George Robertson Ltd
George Robertson Ltd is an established business, serving the people of Shetland for over 60 years. The company currently employs over 20 full time staff.
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Shetland Community Bike Project
The project provides waged work placements for trainees who have barriers to employment. Find out more about this social enterprise and how you can help.
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Outdoor Trek
10 years ago this business went from selling children's outdoor clothes at home to selling high end, well known brands for all ages on Commercial street.
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Richard Gibson Architects
Your local Shetland based architects. Find out more about what they can offer you.
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Arch Henderson
Arch Henderson have just celebrated their 100th Birthday this year. Find out more about what they do and what they can offer you.
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