Living Lerwick commissioned JJ Jamieson to produce a video to showcase the town centre, it’s businesses and the community they serve.

JJ filmed during Shopping week and used the services of local poet, James Sinclair, to create the voiceover. In just one day, it was viewed over 21,000 times and shared by 340 people.

Living Lerwick Chair Gary Bain said: “This video provides a taste of what’s to come if the BID is renewed for another term. It marks the start of our shop local campaign. There are lots of benefits to shopping local: every £1 spent in local shops is worth £1.64 to the local economy, shopping local is ethically and environmentally the best choice, supporting local businesses creates local jobs, meeting other people creates a more sociable shopping experience, you can get product or service advice personal to your needs and you can see or try the product before you buy. For all of these reasons, it feels good to shop local.” (404)

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